The Effect of Christian Perceptions on Evangelism among the Asian Communities in Kitale, Kenya

Abstract

In the Gospels, Jesus Christ commissioned his disciples to proclaim the gospel globally. The call to witness to people of all races, tribes, and ethnicities remains the primary call of the church across all ages. The Asian community in Kitale, Kenya, is still largely unreached with the gospel. This study aimed to establish the perception of Christians on Asians and the effects of the perceptions on Asian evangelism. The research employed a qualitative approach and phenomenology design. The study targeted 180 churches in the municipality, and eighteen pastors from different churches were sampled and interviewed. The study found that Asians are perceived variedly, positively, as open to the gospel, respectful, wealthy, and classy, but negatively as intolerant, pagans and idol worshippers, as well as people with closed socio-cultural structure. These mixed perceptions have significantly and negatively impacted Asian evangelism. The study recommends Asian awareness training, strengthening discipleship programs, Hindu training in theological schools, partnerships with like-minded ministries, and obedience to the Great Commission to ensure all people groups hear and respond to the gospel.